In a gesture of festive goodwill, Hovis is offering key workers a chance to grab a free £10 shopping voucher as they tirelessly work through the Christmas period. The range of essential workers eligible stretches from healthcare staff to pub landlords, and those in police and fire services.
To claim this gesture of thanks, all that is needed is an email to hovischristmas@clarioncomms.co.uk including one’s name and job title. Redeemable at major supermarket chains such as Tesco, Asda, and Sainsbury’s, the vouchers are Hovis’ way of giving back.
Mark Brown, the Chief Marketing Officer at Hovis expressed heartfelt sentiments: “This Christmas, Brits are reflecting on what truly matters. It’s not about the mountain of presents, but the warmth of loved ones, the comfort of home, and gratitude for the everyday blessings – especially those who keep us safe and well.”
“That’s why we at Hovis are giving back to our holiday heroes, recognising their sacrifices with a small token of appreciation.”
The initiative aligns with Hovis announcing a ‘win a family holiday’ contest adorning its Hovis Best of Both bread packets, celebrating its association with this year’s anticipated Christmas film on Netflix, “The initiative comes as the British bread brand launches a ‘win a family holiday’ competition across its Hovis Best of Both loaves to celebrate its partnership with That Christmas, Netflix’s 2024 festive family film.
Adding to the festive delight, Ed Sheeran collaborates with Johnny McDaid in penning the original track “Under the Tree”, also performed by Sheeran, accompanying the release of the family-centred feature.
