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Elyse Knowles celebrates Instagram hiding likes functionality but she may have celebrated too soon


‘We are all equal, we all shine just as bright as one another’: Elyse Knowles celebrates Instagram’s controversial removal of ‘likes’ …but she may have spoken too soon as the feature appears to return for some users

Instagram’s controversial decision to remove the ‘like’ count caused an outpouring of anger from reality stars and influencers who insisted it would ‘ruin’ them financially.

However The Block’s Elyse Knowles has been one of the few in favor of the move.

Sharing with her 900k followers on Instagram, the former reality star wrote, ‘We are all equal, we all shine just as bright as one another,’

'Thank the Lordy': Elyse Knowles celebrates Instagram hiding likes functionality - but it seems the reality star turned Influencer may have celebrated too early

‘Thank the Lordy’: Elyse Knowles celebrates Instagram hiding likes functionality – but it seems the reality star turned Influencer may have celebrated too early

‘Thank the Lordy, a global company has made change. Together we can help each other feel powerful, empowered, beautiful and strong’.

But, the reality star-turned-model’s announcement may have come too soon for the star, with Instagram only temporarily rolling out the feature.

Not all users have been affected by the Instagram update.

Equals: Elyse took to her social media account to share a message with her fans - 'we are all equal, we all shine  just as bright as one another'

Equals: Elyse took to her social media account to share a message with her fans – ‘we are all equal, we all shine  just as bright as one another’ 

The reality star-turned-influencer praised Instagram: 'A global company has made change, together we can help each other feel powerful, empowered, beautiful and strong' she wrote

The reality star-turned-influencer praised Instagram: ‘A global company has made change, together we can help each other feel powerful, empowered, beautiful and strong’ she wrote 

Users are still able to see the total amount of likes another user has in instances of the mobile application. 

The number of likes can also be viewed loading the Instagram profile on a desktop browser or browsing the Instagram website instead of using the iOS app.    

Married At First Sight star Jessika Power took the same stand point and told Daily Mail Australia: ‘It won’t affect my work in any way. The likes are more like a drug to some people.’

Too soon? Elyse's supportive message may have been posted too soon, with users are still able to see the total amount of likes another user has in some instances

Too soon? Elyse’s supportive message may have been posted too soon, with users are still able to see the total amount of likes another user has in some instances

‘It’s that feeling of love and acceptance, but I couldn’t give two hoots if I’m honest.’

Other influencers, however, are against the move amid concerns the move could destroy their career. 

As influencers depend on likes to prove their engagement with followers, it’s likely that many will struggle to secure brand sponsorship going forward.

While they can send private analytics to advertisers, companies will be unable to independently verify these figures because the ‘like count’ is no longer visible.   

'The likes are more like a drug to some people': MAFS star Jessika Power (pictured) took the same stand point and told Daily Mail Australia the update won't affect her work in any way

‘The likes are more like a drug to some people’: MAFS star Jessika Power (pictured) took the same stand point and told Daily Mail Australia the update won’t affect her work in any way

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