Coca-Cola has announced that it is launching its own coffee drink this year — but we’re not talking a regular cup ‘o joe with the Coke label.
The company is set to debut a Coke-coffee hybrid, called Coke Coffee, which mixes the cola soft drink with cold brewed coffee.
The new drink will be released in 25 markets by the end of the year.
Mash-up: Coca-Cola has announced that it is launching its own coffee drink called Coke Coffee, which will be a mix of coffee and soda
‘Coke Coffee was designed to reach consumers during specific occasions and channels like the mid-afternoon energy slump at work,’ CEO James Quincey said on Tuesday.
Coke has actually tried a version of the drink before: The company debuted Coca-Cola BlāK in 2006 but discontinued it in 2008
The drink is a mix of both coffee and Coca-Cola — and as such, as less caffeine than the former and more than the latter. It also has less sugar than pure Coke.
Since the announcement was made yesterday, fans have had mixed reactions to the idea of the new drink online.
‘It better be good, because I’m curious,’ wrote one. Another chimed in: ‘I have already tried a mix of coffee and coke, it’s a good taste and sure wakes one up.’
Others were less excited, with one writing: ‘I came up with this idea when I was like 8yo. Hint–it doesn’t taste good.’
‘That’s the third most disgusting thing I’ve heard today,’ wrote another.
Coke has actually tried a version of the drink before, but it wasn’t a success. The company debuted Coca-Cola BlāK in 2006 but discontinued it in 2008.
Another one: They company will also launch an energy drink this month in Spain and Hungary
A boost: This drink will taste just like coke but have 80 mg of natural caffeine, guarana extracts, and B vitamins
But they have been testing this new formula under the name Coca-Cola Plus Coffee in Australia since 2017, and have since expanded to Asian markets, where it seems to be performing better.
The company also announced that it will launched a Coca-Cola energy drink this month in Spain and Hungary. This drink will taste just like coke but have 80 mg of natural caffeine, guarana extracts, and B vitamins.
‘Coca-Cola Energy includes ingredients from naturally derived sources and a delicious and refreshing taste of Coca-Cola,’ Javier Meza, Coke’s global chief marketing officer, sparkling business, said.
‘We kept these two qualities at the heart of how we developed the recipe and are proud to offer it under the Coca-Cola brand, inviting people to try a new and different energy drink that is designed to complement upbeat and busy lives.’