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Exact time and location to enjoy the perfect pint revealed | UK | News

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Last updated: April 4, 2025 11:16 am
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Published: April 4, 2025
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The ‘Happiest hour’ for thirsty revellers has finally been revealed after a study found the exact conditions for a perfect pint – and it will be later today. Thatchers cider asked Gen Z (aged 18-27), Millennials (28-45), Gen X (44-59) and Baby Boomers (60-78) what conditions made for the perfect relaxing drink, from the temperature, time, company, food, location and occasion.

Brits revealed 21C and sunny the ideal weather – which could be later today with Friday’s weather set to be the hottest day of the year and 22C tipped for London. The best time of the day for the perfect pint is the post-work sweet spot of 5.25pm.

Gen Z (aged 18-27) and Millennials (28-43) said the ideal company is with friends, while Gen X (44-59) and Boomers (60-78) want to drink with their partner.

The nation agreed that pub gardens are the location for the perfect pint, with 41 per cent of respondents ranking this British institute as their ideal spot for a drink.

Pub gardens beat the inside of pubs, home gardens and beaches to the top spot when people were asked to rank their top locations for a perfect pint of cider.

Pizza beat crisps to the number one spot as the food accompanying the perfect pint of cider, while fish and chips came third, beating a roast and a curry.

Eleanor Thatcher, the fifth generation of the Thatcher family to make cider in the heart of Somerset, is the cider maker behind their new drink Juicy Apple.

Eleanor said: “We pride ourselves on crafting perfection into every drop of Thatchers cider.

“Whatever generation you are, it’s great to see that we’re all agreed on one thing, that the best way to drink cider is surrounded by the people you love, whether that’s Gen Z with their friends, or Gen X with their partners.

“We believe there is a cider for everyone too – from the classic Thatchers Gold, to our latest, Thatchers Juicy Apple which is powered by sunshine, made using the juiciest, sun-drenched apples and 100 perv cent renewable electricity, making it as good for the environment as it tastes in the glass.”

* The perfect location for the perfect pint – Pub, garden – 41 per cent; Pub, inside – 26 per cent; Home, garden – 25 per cent; Beach – 20 per cent; Home, inside – 18 per cent; Restaurant, 17 per cent; Festival site, 8 per cent; Sports venue – 7 per cent; Airport – 6 per cent; Park – 4 per cent.

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