Meghan Markle is officially launching her brand As Ever today, but Netflix staff helping with the launch are reportedly “already over it”. The Duchess of Sussex has been teasing the launch all over her social media, and people working on the project are said to be tired of the “drama” surrounding Meghan and her husband – who has recently been dragged into a row over his Sentebale charity. The insiders claimed that there are still “fears” internally about whether Meghan’s launch will be a success.
Netflix staff, who have worked on her show With Love, Meghan, told Mail Online: “There is so much drama surrounding them once again that internally the team are over it before it’s even launched. It’s been a logistical nightmare and the buying team are having an issue as they can’t work out what the demand will be, if any.” The insider added in a brutal four-word dig: “We’re already over it.” Netflix’sCPG division has partnered with Meghan and will begin selling her lifestyle range later today.
The outlet claimed that Meghan would likely utilise her Hollywood pals to boost the sales of her brand.
She will reportedly use a similar approach to last year, when various influencers advertised her products on social media.
Sources said: “People will be posting their jars of jam – they’ve seeded it to lots of influencers to get it out there and to plaster social media with ‘good vibes’ on launch.”
As Ever’s first seasonal drop will be available later today for purchase on its official website.
Meghan’s brand is thought to release new product collections seasonally.
For its first collection, As Ever’s launch includes a raspberry spread in keepsake packaging, a raspberry spread without keepsake packaging, herbal lemon ginger tea, herbal peppermint tea, herbal hibiscus tea, her flower sprinkles, crepe mix, shortbread cookie mix with flower sprinkles included and a limited-edition wildflower honey with honeycomb.
The collection offers a glimpse into Meghan’s approach to “elevated, everyday living” and is inspired by her long-lasting love of cooking, entertaining, and hostessing with ease.
The prices for the products have also been released, with her raspberry spread in keepsake packaging priced at 14 dollars (£10.80), while her limited edition wildflower honey with honeycomb is priced at 28 dollars (£21.60).
Meanwhile, her flower sprinkles, which the duchess uses frequently and refers to in her Netflix series, will come at a price point of 15 dollars (£11.60).
