Outrage has engulfed a popular Spanish city after a museum launched a ‘tourists go HAM campaign’.
Poking fun at the anti tourism slogan ‘tourist go home’ which has been used across Spain in a sea of protests this year, Madrid’s Jamon Museum hung their version of the saying above their building.
As holiday lets gobble up properties, residents face soaring rental costs, with towns and cities nationwide feeling the squeeze causing uproar to intensify in Spain.
The large banner has the words home crossed out and instead replaced with the word ham in capital letter.
With the Museo De Jamón being in such a central location and a key place to visit in the city many people across Madrid are likely to see the banner.
The campaign, although praised by few, has come under sharp criticism by many who have voiced their anger.
“The Museo De Jamón has put up this s**tty sign up in one of Madrid’s most central areas to laugh at the locals who live there”, said one social media user.
Another criticised the sign’s “lack of empathy”.
However, one X user called the marketing ploy “top tier”.
“The Ham Museum mocking the unrest of the cities”, added another X user.
The banner comes just a month after thousands of angry locals took to the streets of Madrid to protest against extortionate house prices, as holiday rentals remain the target of angered locals.
Some 12,000 residents called for better living conditions and lower housing rental prices using the slogan “Housing is a right, not a business”, as they angrily marched through Spain’s capital city.
The capital sees a whopping 12 million visitors every year, being one of Britain’s favourite holiday destinations.
Activists claimed that Madrid workers now spend half of their yearly earnings on rent, a burden made heavier by the soaring property prices.
