Meghan Markle has been forced into her latest “crisis pivot” as her new brand’s logo triggers a legal headache.
The Duchess of Sussex, 43, took to Instagram on Tuesday to reveal the new name for her upcoming lifestyle brand, As Ever – which is set to launch, according to a new post on Wednesday, in “Spring 2025”.
Just hours after revealing the logo on her brand-new website, asever.com, Meghan was accused of copying a Majorca town’s coat of arms on the new logo for her brand.
Speaking about the legal probe, royal commentator Kinsey Schofield told GB News: “The As Ever landing page is just an email collection web page, which is exactly what American Riviera Orchard has been for almost a year now, so she was clearly unable to get the trademark for American Riviera Orchard. This is a crisis pivot or a rebrand rescue that we are seeing in real-time as she’s got a Netflix show that premieres in two weeks.”
This comes after it emerged Francisca Mora Veny, the mayor of Porreres, was reportedly considering legal action and has called for the removal of the logo.
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