Good Good Golf’s Bad Bad Week has hit a new nadir.
Callaway has split with the company after their video featuring a man knocking a woman to the ground ignited massive backlash, the golf manufacturer giant announced Thursday.
The polarizing video centered on a Callaway driver in what was meant to be a reference to the hit film “Obsession.”
“Over the last several days, we have listened and reflected deeply on the hurt and disappointment caused by the video we reposted,” Callaway said in a statement. “We heard from individuals who shared personal experiences related to violence against women, and their stories were powerful reminders that this issue touches the lives of far too many people. Unequivocally, violence against women is unacceptable and should never be trivialized, normalized, or used as entertainment.”
Callaway added that it’s content review process “was not comprehensive enough,” and the company has since “strengthened” the mechanisms to ensure a repeat situation does not unfold.
The golfing brand will also commit $1 million to “support organizations working to prevent violence against women, provide resources to survivors, and advance education and awareness efforts.”
“These actions do not undo the harm caused or excuse our role in it. We sincerely apologize to everyone who was hurt, disappointed, or offended by this incident,” the statement said.
“One of Callaway Golf’s core values is to be a positive influence, both in the game of golf and in our communities. We are further strengthening our commitment to these initiatives, and this will be an ongoing focus in our company. We are committed to learning from this incident and helping ensure that golf is a place where everyone feels respected, valued, and welcome.”
More to come on this developing story…
