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LeBron James has comedic response to non-factor statement this season

amedpost
Last updated: July 14, 2026 11:50 pm
amedpost
Published: July 14, 2026
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LeBron James has clearly taken exception to a comment that Los Angeles-based sports media personality Chris Brockman made during a July 14 segment of the “Rich Eisen Show”.

“LeBron is gonna be a non-factor this season,” Brockman said, per an Instagram post from @nbaonespn. “Everyone needs to, like, ready themselves for that… He’s living in the past.

“Has LeBron been a factor in the playoffs in the last few seasons? If he goes to Miami, enjoy the play-in tournament,” Brockman added.

LeBron then reposted the video clip of Brockman making these comments to his Instagram story on July 14. LeBron didn’t have any words, he just added, “🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣”.


LeBron James' Instagram story showing a man in a red bandana and glasses, sitting at a desk with a laptop, while a row of crying laughing emojis are displayed above.
LeBron James’ Instagram story response to Chris Brockman’s comments. Instagram/@Kingjames

LeBron James smiling broadly.
LeBron James laughs during a Miami Heat game.

It’s clear that Brockman has some bias, presumably because of his affiliation with Los Angeles, since LeBron is leaving the Lakers. But suggesting that LeBron, who is arguably the greatest basketball player of all time, will be a “non-factor” next season is an absurd take.

Brockman’s claim that LeBron hasn’t been a factor over the past several postseason for the Lakers is also ridiculous. Just this past playoff run, James averaged 23.2 points, 6.7 rebounds, and 7.3 assists per game. That’s objectively productive, and is enough of a reason for LeBron to laugh.

Perhaps Brockman is conflating LeBron’s individual performances with that of the Lakers more broadly, which still isn’t a fair thing to do.

Ultimately, these comments from Brockman are only going to give LeBron more motivation in advance of him signing with another team in free agency.


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