With 2026 just around the corner, many families are thinking ahead to their next big holiday. For those seeking inspiration, a travel blogger and On The Beach specialist has shared five destinations he is convinced will go viral next year.
Rob Staines, a travel enthusiast and influencer with the travel company On The Beach. He is well-known online for providing budget-friendly travel advice, hotel reviews, and holiday tips, which has helped him amass a significant following on social media, especially on TikTok where he goes by the username @robonthebeach.
As one of On the Beach’s holiday workers, Rob says he is familiar with the latest travel trends and often shares recommendations on his personal TikTok account, @robonthebeach. In a new post, the travel insider shared a video titled: “Five destinations I think are about to go viral, my 2026 holiday destination predictions.”
His caption added: “Trust me, these 5 holiday destinations will be all over your ‘for you’ page next year.” Rob said: “There are five destinations that I think are about to go viral in 2026.
“I spent a lot of time recently looking through the holiday data from this year, and I think these places are gonna be huge next year. These are places rising fast in 2025 that I think are about to hit the next level next year.”
Coming in at number five, he said: “Porto in Portugal. Lisbon had its moment, and Porto’s next. It’s cheaper. People say it’s trendier, and it’s got that perfect mix of Old Town charm and ocean views. It’s becoming the new city break with sunshine favourite, and we’ve seen bookings here shoot up already this year. The fact that it still flies under the radar against Lisbon and the Algarve makes it feel like the next big thing for travellers, and I found three nights in Porto next year with flights from £213 per person. Not bad.”
At his number four spot, Rob said: “Seville in Spain. Seville is the Spanish city that’s finally getting the love it deserves. It’s got the architecture of Madrid, the atmosphere of Barcelona, but it’s half the price and the food’s better. 2025 was its breakout year, and we can see that in the booking numbers. But 2026 is when it’ll go properly big time. And at these prices, I’m not surprised. I found three nights in Seville with flights for just £182 per person.”
In third, Rob said: “Bulgaria. This one’s a bit of a dark horse. Bulgaria is becoming the go-to for affordable beach holidays. But it’s not just about being cheap anymore. The hotels are improving, the beaches are spotless, and Sunny Beach is growing up a little bit. It’s still dead fun. There’s just less chaos. If value stays king next summer, which I think it will, Bulgaria will be massive.
“We’ve seen more bookings this year, and the data shows more searches for lower-cost Eastern European holidays. And when I did a search myself, I found seven nights in Sunny Beach with flights for a family of four for £214 per person, and that’s all-inclusive.
In second place, Rob said: “Agadir in Morocco. It’s a four-hour flight from the UK, the weather is about 25 degrees all year, and the resorts have gone up a notch in the last few years. All-inclusive holidays here tend to be cheaper than the Canaries, and people are realising that it’s an exotic destination, but without a long-haul flight. In recent years, we’ve seen Agadir popping up as a real contender to the usual winter sun destinations. This year it’s gone up again. You can expect to see more deals like this one in 2026. Seven nights in Agadir, all-inclusive package with flights, just 370 quid per person. It’s a no-brainer.
Rob’s top spot goes to Egypt. He said: “I feel like I bang on about Egypt, but it’s had one of the biggest glow-ups in years. Sharm El-Sheikh and Hurghada genuinely have world-class hotels now, proper five-star resorts with stunning views of the Red Sea, and unbeatable weather all year round. The beaches and the diving and the all-inclusives are unmatched at its price. And I think 2026 is the year that Egypt becomes the luxury destination without the long-haul flight. And here’s why. Five-star all-inclusive in June 2026 for seven nights is just £412 per person.
“So that’s my five to watch for 2026. Porto, Seville, Bulgaria, Agadir and Egypt. Each one of them has seen a big surge already, and each one of them offers something different to people.”