Renae Smith, founder of PR agency The Atticism, told the Express: “If they want to avoid future flops, they need to get out of their bubble. Right now, their projects feel like they’re made for fans only.
“Harry could lean into humanitarian work again, but it has to come from a genuine place, not like that odd fires thing Meghan did, where she sent band merch to a kid whose house burned and posted a super cringe video of it on Instagram.
“If they want credibility back, they need some low-key grassroots good work without chasing clout.”
However, Ms Smith stressed that an “influencer approach” is better for the Duchess, who struggles to fully immerse herself in humanitarian or charitable causes, unlike her husband.
She explained: “Honestly, though, I think short-form influencer-style social media content is a better fit for Meghan than anything real or in depth (eg TV, humanitarian, causes, podcasts etc).
“And I think Harry would be better off continuing his work quietly and away from the cameras and showing his authentic side as I think he’s able to show a more authentic side that the public believes.”
