Carlos Alcaraz has joined Emma Raducanu in being a global brand ambassador for water Evian, having also confirmed themselves as doubles partners for the US Open later this year. Both Alcaraz and Raducanu are now partnering with the same sponsor, having opened up on their relationship in the past few weeks.
Their warm-natured responses to questions about the other player has prompted romance rumours, which both stars have played down, but insisted they are good friends and are looking forward to competing on the same side at Flushing Meadows in a star-studded mixed doubles cast.
Evian has sponsored Wimbledon since 2008 and now has the defending champion on board, as Alcaraz said: “Live Young’ ethos, is something I connect with both on and off the court. It’s about embracing life with energy, and a positive mindset – values I respect and try to live by. Hydration is an important part of my daily routine and I’m excited to work with a brand that celebrates the joy of feeling youthful and full of life. I hope we can inspire others to prioritise their well-being.”
He is set to partner with the brand to inspire people of all ages to “adopt a holistic approach to well-being – starting with the fundamental step of healthy hydration.”
Raducanu has been the face of Evian since winning the US Open in 2021 and shooting to fame, having since starred in adverts alongside pop star Dua Lipa.
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