SUMMER is finally here, and the warm weather has us all running to the nearest ice cream van.But before you tuck into a well-earned 99 Flake ice cream
SUMMER is finally here, and the warm weather has us all running to the nearest ice cream van.
But before you tuck into a well-earned 99 Flake ice cream, you may be interested to know how it got its name – and it has nothing to do with the price.
Alamy This is how the 99 Flake ice creams got its name – and it has nothing to do with the price
It’s a popular myth that the cones got their name because they used to cost 99p, sending most Brits into a frenzy of moaning about inflation and the rising cost of Freddos – currently 25p, FYI.
But Cadbury introduced the first ever flake 99 in the 1920s, when the cost was much closer to 1p than 99p.
So where does the name come from? Even Cadbury admit that the reason has been “lost in the mists of time”, but old quotes from a sales manager may shed some light on the issue.
In the article, which appeared in the Cadbury works paper, one Mr Berry said the name came from Italian soft ice cream makers in County Durham, back in 1928.
Rex Features ’99’ was said to be an Italian colloquialism for something which was really special
He said: “They were trying ways of introducing other lines to increase their sales, which in those days were largely in the form of sandwich wafers.
“The possibilities were obvious if we could get a suitable line, both in shape and size and texture – and the most promising was Flake, which at that time only sold as a 2D line, and therefore had to be cut with a knife to reduce its size.”
At the time, the Italian king had a special guard made up of 99 men – and anything really special or first class became known as ’99’.
Hence the humble 99 Flake ice cream was born.