Netflix Programming Binge Pays Off With Subscriber Surge

Netflix Programming Binge Pays Off With Subscriber Surge

- Netflix Inc's blitz of original programs attracted a surprisingly high 7.4 million new customers from January to March, reassuring investors who ar

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– Netflix Inc’s blitz of original programs attracted a surprisingly high 7.4 million new customers from January to March, reassuring investors who are betting the video streaming pioneer’s massive spending will fuel growth around the world.

New shows like “Altered Carbon” and “O Mecanismo” helped Netflix smash analysts’ subscriber estimates, and its better-than-expected second-quarter outlook soothed fears about competition from Apple Inc and Amazon.com Inc.

Shares of Netflix jumped more than 7 percent in after-hours trading on Monday to $330.30. The stock is the top performer on the S&P 500 this year, gaining more than 60 percent.

“I don’t think this is a one-time thing,” said Chaim Siegel, analyst at Elazar Advisors, “It’s very similar to the results we saw last quarter. It’s getting better.”

Wall Street expected Netflix to add 6.5 million new subscribers, according to FactSet data. Netflix topped that and also said it would bring in 6.2 million more customers from April through June, one million more than analyst predictions.

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