GIGI and Bella Hadid’s cousin has been revealed as the new face of Debenhams’ plus-size lingerie range.
Gorgeous Joann Van Den Herik, 19, models the high street department store’s 34DD+ range Gorgeous, and can be seen wearing lingerie, nightwear and more everyday bras and knickers in the pics.
Debenhams The Hadid sisters’ 19-year-old cousin Joann Van Den Herik is now also making an impact on the modelling world
Joann is also not airbrushed in the pictures, meaning you can see her natural skintone, plus other natural markings on the skin like stretchmarks and moles.
Speaking about her new gig, she said: “I’ve always wanted to be a model but didn’t realise that there was a market for my shape and size.
“I think it’s very important to show all the boys and girls out there that size doesn’t matter and that you’re perfect the way you are.
“I translate that into my work as a model and on social media. I’m a strong believer in body-positivity and that every body is beautiful.”
Debenhams The Dutch-born model says models like her are important as they empower other women with similar shapes
Speaking to The Telegraph, she added: “My body is a body which a lot of women have and if they don’t see that in the media, they think they’re not good enough.
“People want to get Photoshop bodies. A lot of friends of mine, they work out because they want a body like, for example, Kylie Jenner, while she edits her photos and has plastic surgery.
“People have this fake image of a body in their head that they want to achieve, but it’s not really possible.”
Debenhams The teen promotes body confidence and acceptance and has a huge Instagram following Debenhams Joann is Gigi and Bella’s maternal cousin, and bears a striking resemblance to both of them
Joann, whose dad Leo is the Hadid sisters’ mum Yolanda’s brother, is signed to UK modelling agency 12+ UK Model Management.
Last year we revealed how the curvy beauty, who looks remarkably like both Gigi and Bella, was a social media star – and not only as she was often posing alongside her famous relatives.
Debenhams In the new campaign, she models more every day items as well as sexier lingerie Debenhams The new campaign isn’t airbrushed, meaning Joann’s natural skin tone and stretchmarks are visible
Joann is a UK size 12 and often uploads pictures of herself in underwear and promotes body confidence.
One of the stand out pictures on her feed shows Joann posing in her underwear while talking about her “flaws”.
In the caption of the unfiltered snap, she wrote: “I wanted to show you guys that I’m imperfect too. I have fatrolls, I have stretch marks.
Debenhams Joann is signed to a UK modelling agency, who scouted her from Instagram Debenhams Joann also wears a comfy pair of pyjamas in the new campaign
“It’s so easy to look in the mirror and feel disgusted by the things you don’t like, but I don’t want to do that anymore.
“I don’t wanna hide my “ugly” side, I want to show it more often, because I’ve accepted it.”